Handmade jute shoes & Mediterranean linen clothes
Ibiza campo life
.OO. is a natural shoes and clothing brand made up of just two fibers.
Jute - Unisex espadrilles handmade in Spain.
Linen - Womenswear sown, grown, harvested, combed, spun, cut and sewn in Lithuania.
.OO. seek to reduce waste cycle where possible, including the need to import materials from elsewhere.
Both fibers are from the bast family - soft, flexible and strong with renewable crops growing in just 100 days. They require minimal water, pesticides and fertilizers in cultivation, unlike cotton. The materials are biodegradable and part of a re-alignment back to essential values, less waste, calmer living and quality.
Jute and flax are amongst the oldest fibers in the world dating back 5000 B.C. - hereof, in part along with style of design, the name Of ORIGIN.
.OO. originates out of the Ibizan campo (countryside). Inspired by the centuries old unchanged Ibizan architecture and rural landscape - .OO. aim for a persistent unity in material, shape and artisan execution. No particular period styles, no bells or whistles but a simple expression of basic human needs and limited means. This desired discipline of limitation to authentic forms is necessary if to remain itself unique. It is to create a happy marriage between the natural and man-made.
The designs are made for everyday living. Soft linen clothes in timeless modern shapes, generous proportions and Mediterranean breezy comfort. Essentials that combine for options. Jute shoes are made wide for toes to spread out and breathe. .OO. is not about fashion, nor the body conscious or seasonal collections. Instead it is an organic continuity at a less hurried pace.
.OO. is simplicity, nature and back to essentials.